Week 10

This week we had to redesign the informational flier that Saint Xavier University school hands out to students. The particular flier that we had to redesign is the Art and Design Department flier. I enjoyed working on this project for many reasons. I think my strongest talents are held within designing brochures and fliers. With this new project I felt that I can really design a nice brochure.

I really wanted the feel of something very bright and colorful since most are has color.

CRAFT
Illustrator

COMPOSITION/CONCEPT
I wanted to create something that has less of a feel of a handout and something a little bit useful. So in this design, I wanted to create a couple of neat features like an easy to read layout of the class schedule, pictures that will grab the viewers eye, a strong consistent design that plays throughout the booklet and a sketch page that will let the potential incoming art students draw and sketch. I played alot with color and text. The text I used was called a college typewriter font and the colors I used were very bright and youthful. I tried to make the inofrmation brochure less formal and tried to make it youthful looking. Though the overall look of it in the end was too youthful. This concept did not make the final cut. But regardless I had a lot of fun designing the brochure. I took a lot of though in it when it came down to the whole look of the piece.

Week 9

This next project will be basically designing a logo for a new student organization on the Saint Xavier University campus. This new student organization handed us a worksheet based off of what they stand for. SODAH, Student Organization Deticated to the Advancement of Humanity are interested to teach the Saint Xavier University about creating world peace, solving poverty, advancement of the environment and adult literacy as well as becoming more aware of AIDS. This new organization came to the graphic design class for help to create a logo for the organization. This project was very easy for me personally.

There were three renditions of the logo that I created.

CRAFT
Illustrator

COMPOSITION/CONCEPT
For these logos I wanted to create something that would be easy to transfer onto different brochures, flyers, handouts that this organization would create. I also kept in mind that this organization may use the logo on mailers as well as t-shirts, etc. I wanted to keep the design very simple yet embody what the organization stands for. Though these three different designs are each different, they are all generic enough to be used on anything that they create. The hands and the world concept basically stands for everything that this organization represents which is caring and loving all of creation. The Peace sign with the tie-dye concept is not as generic, but still represents what the organization stands for which is creating peace. The last design is a soda bottle concept. Though this concept has taken form over other students in the class I feel as though my globe with the hands best represents SODAH. I also put each logo in a black and white version so that it gives the student organization more options. From previous knowledge, it is important to design in mind that not everything can be printed in color. It is more cost effective to print in black and white. I feel that eventhough they logos look great in color, the globe with the hands carries out well in both black and white as well as color.