Week 2

Craft

My logo design is very clean cut and simple. I wanted a design that would resemble my personality as well as how I live. The idea of the project of mine is to get people to recognize me based on a logo found on a business card. It took me a few attempts to figure out the right kind of colors and images that I wanted to use in my logo. At first I thought that bright colors would portray me best but then I found a color palate that pleased my tastes. In the program Illustrator, I found a color palate called Ice Cream. In this palate I played around with pastels and shades of brown. I believe that this color combination rings true to who I am. I enjoy the simple things of life, just like an ice cream cone. 

Composition

The composition of this piece is basic. There is not much design on the individual card as well as the logo. I wanted white space because I feel that this would give the eyes a rest. The logo text is in Helvetica, which is a font that I am fond of. It is basic font yet so timeless. The brown letters are my first and last initials of my name which are Colette Nowacki. The salmon color letters are of my middle name, Marie Claire.

I decided to have my logo based off of my initials because this best describes who I am. I also have them overlapping one another in a box form which gives the logo a clean look. Also the design behind the text is also part of my logo. This sheen looking design basically represents my free spirit. 

Concept

The concept of this project is to create a logo that represents me. Which in this case I like both uniformity as well as the freedom of the human spirit.