Rococo
- Rococo is the style of 18th century French art and interior design.
- This kind of art has very ornate furniture, tapestry, and household ornaments.
- The word Rococo is derived from the French rocaille which means stone garden and the Italian Baroque style.
- In the 1730's Rococo art was at its peak in France.
- This style was very popular in the church designs around the alter.
- The look of the designs are very curvy and had very natural patterns as well as the tapestry being very ornate and lush.
- Some popular furniture artists at the time were Antoine Watteau and Francois Boucher.
Lipton Tea
- Lipton was created at the end of the 19th century by Sir Thomas Lipton in Glasgow, Scotland.
- He established a chain of grocers across Glasgow and then throughout Britain.
- The first slogan from his tea was "direct from the tea gardens to the pot."
- 1929, Lipton grocery stores merged with Home and Colonial which is another chain of stores.
- 1938 Lipton tea was then brought to Canada and the United States by the Unilever Company.
- Lipton tea comes from India, Sri Lanka, Kenya, and China.
- Lipton Pure Leaf tea leaves come from Kenya.
- Lipton YELLOW label brand has been sold since 1890 and is sold in 150 countries.
- Iced tea became popular in bottles in the 1970's.
With this background and inspirations I had created a couple of labels for the new label for Lipton Pure Leaf Tea which is a new product of Lipton. This product predominantly has a variety of iced tea flavors and uses a variety of tea leaves to create black teas to white teas. The following labels are those that I have created for this new product.
The following labels are of my first design. Overall you will see that they embody the feel and look of the Rococo period.
CRAFT
Illustrator
COMPOSITION/CONCEPT
I basically designed the following three labels to have the feel of the time period. As you can see, the labels are very intricate and it took a long time to complete each one. I rendered these three labels in the graphic design program Illustrator.
I basically utilized a lot of the filters to create the look of a textured feel. Since the time period had a lot of patterns and uses of cloth, I wanted the backdrop of the label to have a fabric like feel. I also added gold/yellow colors as well as other rich colors to make the label pop out. The font that I used was also very ornate. In fact I used a font that was used from back then.
In this rendition, I wanted to keep it simple and safe. Though I did not experiment with the way that this label doe not look like from the Rococo time period. I wanted to keep it very true to its original style. The label is easy to read yet at the same time, gives the viewer little surprises in the details of the label. I also wanted to show the consumer that this label can be carried on into three different flavors which are original sweet tea, peach and raspberry. I feel that this version of the three labels truly embody Rococo.
This next version I wanted to play around with the concept. Though I did not like this version as much, it was fun working on it.
CRAFT
Illustrator
COMPOSITION/CONCEPT
In this version I wanted to think outside the box to design the following labels. I wanted to play around with color and bold texts. Though this design has nothing to do with the time period, I feel that it is a strong design because it carries out well through the three designs. Designing these labels I wanted to play around with color. I wanted a more youthful feel. From the previous labels, I wanted to heavily saturate each label color. I felt that this would make a more youthful feel. Though like I said the Rococo feel and look is from the previous design.
In the end I went with the first design. It best represents Rococo.
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